House of Organics

By Pari Syal

In agrowing marketplace of innovative and re-inventive design measures in theretail industry, comes a modest, smartly clad store, where the interiors arethe perfect trim to the display and experience of the products...

With theincreasingly health conscious average Indian making no bones about spending anextra buck on healthy food, organic foodstuffs are getting better with apremium on brands and quality.

The newstore Organic Haus predominantly offers organic food from Germany &Austria. With its flagship store unveiled in Ahmedabad in November 2011, thechain proposes to soon open shutters in Mumbai, amongst other cities.

Spreadacross approx. 3000 sq. ft., the interiors follow a simple grid format anointedwith straight-line geometric forms. Low-height open display vies for attentionamidst a no-nonsense seating arrangement in the central area and is wellaugmented by higher open display shelving units in the periphery. Thelight-coloured wooden flooring and the white shell form a tested backdrop tothe graphic elements that promote the produce.

The store iswell lit and the spaciously eased out products don’t overkill - this certainlycomes as a breather from other overly-stuffed generic displays that tend tomeet the eye. From the point of view of an ideal retail framework, the designallows flexibility both, in terms of product display and proposedreorganisation, if required. In fact, the small reference to sampling freshjuices and seasoned snacks, etc., at the store premises at leisure, createsquite a bonding between the ‘looker’ and ‘buyer’, and seems to be a wellintegrated sales element in the subtle emotional realm of the Indian mindset.

All in all,the store design communicates a subtle vocabulary ideally highlighting itsproducts; the singular element of colour – with just a touch of green and redset off against the ochre labels of the bottled produce lends the store ayouthful and happy ambience.