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For the year 2012-13, GOODEARTH has been inspired by the beauty, craft and cultural heritage of Kashmir to celebrate the diverse and rich heritage of the Indian subcontinent and Asia.
With a design collection that tells a story of cultural, geographical or mythical aspect of a region, GOODEARTH has worked with an NGO that helps nomadic tribes with income generation, especially for women, their design team visited Kashmir to see, absorb, understand and get inspired.
The Spring Collection called Farah Baksh will be launched in March 2013 and thereafter new products shall be introduced each month throughout the year.
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