Nike basketball shoes: the new tech icon!

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World's greatest athleisure brand Nike has found its most-advanced-fit solution to date with Nike Adapt BB shoes.

The Nike Adapt platform creates a truly custom fit by combining an advanced power-lacing system, an app and continually updated firmware, featured in the new Nike Adapt BB basketball shoe. It adapts to an athlete’s changing foot work during a basketball game. The ability to quickly change as per the fit by loosening the shoe to increase blood flow and then tighten again for performance is a key element that will improve an athlete’s experience.

By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. Plus, players can opt in to firmware updates for the FitAdapt technology (propose to be made available in Feb.2019), sharpening the precision of fit for players and providing new digital services over time.

Info & images: www.news.nike.com

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