When a gut feeling directs the right notes in design!

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Nostalgia

By Saranin Artemy

Photography:  Saranin Artemy

Read Time: 2 mins

Rolls No.1 cafe (inset) Saranin Artemy

Saranin Artemy revisits his eclectic youthful design for a trendy café in Perm, and realizes that surprisingly, it has more relevance today than it did eight years ago!

A few years ago, in Russia, the Urals, the city of Perm, there was this trendy cafe - Amarone on Kuibyshev Street. Popular amongst the youth, it had a nonchalant vibe, but obviously needed refurbishing. 

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The challenge that ALLARSTDESIGN was invited to meet was to create distinct Western accents (since the cuisine was a mix of American, Thai and Japanese) and a hipster atmosphere, focusing on the youth. The owners of Amarone were very worried because the institution was a popular hangout and the challenge was to radically change the existing design and yet retain its popularity.

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I began by studying several websites and the language of the internet and social media. For the first time in the world, I used hashtags on the facade (before that I hadn’t seen hashtags in everyday life, I studied meta tags, hashtags in html code, so they appeared on the facade). My customers completely trusted in this facility and a new story began. Let me remind you, it was 2012.

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Inspired by the most spectacular and interesting newest trends in home decorating, I used the mix-and-match principle to design a creative environment with a surprising combination of traditional and reclaimed supplies. Blending conventional and modern materials with modern and eclectic styles, I used reclaimed wood, unique light fittings, vibrant interior colors, unique ceiling designs and comfortable upholstered furniture  in bright and light-weight neutral colours, inventive wall decorating ideas and lots of glass components to give a fillip to the various zones that I created within the 120 sq. m. space turning the café into this wonderful, inviting and classy espresso store.

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Most of the decorations and furniture we ordered in the USA, the first Edisson lamps! The white tiles, unfinished wood, metal grunge - here they simply fell into the then new industrial loft trend, and the interior quickly gained popularity, won in Moscow, Novosibirsk, Perm, became a laureate in serious nominations, quickly picked up by the media in Russia, Canada, the USA, China, Korea, India , Czech Republic, Iran and others.

Today, ROLLS café No. 1 - still works its magic, after eight years! Nothing has changed. And the relevance of such an interior, today, is only increasing. 

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I am pleased to return to this institution because it’s nice to remember how everything was in the details. And many did not believe in this success, because back then, it was a new design language.

For Russia, in the city of Perm, the interior turned out to be unprecedented.

Fact File:

Project Name: ROLLS №1

Design Firm: ALLARTSDESIGN

Designer: Saranin Artemy

Area: 120 sq. m.

Location: 67/1, Kuibysheva st., Perm, Ural, Russian Federation